Marketing in the 21st Century

In the wake of the global economic downturn, marketers face a plethora of challenges: utilising traditional and new media most effectively, increasing their company's visibility without outspending the competition, and appealing to an ever more discerning and demanding consumer base. How can insights from the recent recession prepare the 21st century marketer for what lies ahead, and what are the unique questions that define the game in Asia?

A special peer briefing for marketing & agency professionals

On Tuesday, 18 May, Marketing magazine will host a very special peer briefing featuring the distinct perspective of one of the industry's most influential figures, Sir Martin Sorrell, Chief Executive of WPP. If you would appreciate an insight into the impact recent events have had on your profession, I urge you to attend this unique opportunity.

To register or for more information please visit us online or contact Ms Yeo Wei Qi by telephone on +65 6423 0329 or e-mail at weiqi@marketing-interactive.com.

Sincerely,


Deepa Balji Jegarajah
Editor, Marketing Magazine